Snapchat’s Resilience: Why 113 Million Americans Still Use the Platform
In an era dominated by TikTok’s meteoric rise and Instagram’s visual dominance, Snapchat continues to maintain a significant position in America’s social media landscape. With 113.3 million projected users by 2028 and a unique value proposition centered on ephemeral content, Snapchat demonstrates remarkable staying power despite intense competition. This analysis explores why the platform remains
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